WHAT I DO
MY CREATIVE PROCESS
From concept to final build
Every project has its own set of challenges and its own creative ethos. No two are exactly alike and neither are the best solutions. I specialise in A-Z creative solutions, from design concept to build, to sweeping up on site.
I work independently and as a design director leading creative teams through the creative process to deliver structural, creative and practical design, in the real world or virtual worlds.
Ideas Generation & Concept
Brand research & brain storming, creative ideas generation & mood boards. Design concepts & first client presentations.
Research & Development
Site surveys, space planning, first layouts, design development in line with the opportunities and practical limits of the space.
3D Design & Visualisation
Hand sketches, illustrations & Photoshop visuals, 3D visualisation & renders. CAD drawings in Vectorworks.
Production & management of detailed construction drawings. Liaison with production team to ensure practicalities of build and budget are aligned with creative design.
On Site Installation
Working alongside production managers, technical directors and contractors for the duration of the on site installation, right up to the event going live.
Audit & Review
Project evaluation & lessons learned. Possibly the most important and overlooked part of any project. Frequently requires many, many KitKats. And frothy coffees.