WHAT I DO

MY CREATIVE PROCESS

From concept to final build

Every project has its own set of challenges and its own creative ethos. No two are exactly alike and neither are the best solutions. I specialise in A-Z creative solutions, from design concept to build, to sweeping up on site.

I work independently and as a design director leading creative teams through the creative process to deliver structural, creative and practical design, in the real world or virtual worlds.

3D design technical drawing
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- 01

Ideas Generation & Concept

Brand research & brain storming, creative ideas generation & mood boards. Design concepts & first client presentations.

- 02

Research & Development

Site surveys, space planning, first layouts, design development in line with the opportunities and practical limits of the space.

- 03

3D Design & Visualisation

Hand sketches, illustrations & Photoshop visuals, 3D visualisation & renders. CAD drawings in Vectorworks.

- 04

Pre-Production

Production & management of detailed construction drawings. Liaison with production team to ensure practicalities of build and budget are aligned with creative design.

- 05

On Site Installation

Working alongside production managers, technical directors and contractors for the duration of the on site installation, right up to the event going live.

- 06

Audit & Review

Project evaluation & lessons learned. Possibly the most important and overlooked part of any project. Frequently requires many, many KitKats. And frothy coffees.