Google Next 2018 | ExCel
Google Next is a 12k guest, two-day experience at London ExCel. Guests were totally immersed, got their hands dirty, and participated in thousands of inventor demonstrations, code labs, breakouts, conversations, bootcamps, keynotes and leadership panels. I managed a team of 3D and 2D integrated creatives, technical draughtsmen and visualisers from creative idea to on site implementation.
Minecon Earth 2017 was a live 90 minute global broadcast in front of an audience of 300. Created around a live chat show feel with Minecraft-themed sets that moved on and off stage to move from scene to scene. I worked closely with the show's producer, from concept to final broadcast.
Jaguar E-PACE VR Launch | LA
Jaguar's first electric concept car, the E-PACE, was unveiled in the virtual reality car showroom of the future, in the world's first global, social, interactive, multi-headset VR experience. I was instrumental in creating the initial concept and liaising between live experience and VR specialists, ensuring the creative vision of both worlds was realised.
Jaguar F-PACE Media Drive | Montenegro
The reasons why Montenegro was chosen as a location for a three-day media drive, also gave my team some massive technical challenges. Limited access and a rocky site had to be taken into account at the design stage, and required that close collaboration with the production team and international contractors; all the way from concept, to landscape survey, to design, to shipping, to build, to squeezing sofa cushions into their covers on site.
Jaguar F PACE | Frankfurt
To celebrate Jaguar's 80th anniversary, we engineered and built the largest ever 360-degree loop to showcase the F-PACE. With a tight team, of production manager, account director, AV and sound designers we ensured technical and safety aspects were thoroughly considered. We brought the project in under budget and generated the most profitable single project, with the greatest reach that the agency had achieved in years.
Jaguar XE Launch | London
As part of the global launch of Jaguar's first entry-level sports saloon, the agency devised a series of innovative special events lasting several days, at iconic locations across London and the UK. As Design Director for the live performance at Earl’s Court, I worked closely with the writer, director and technical staff to ensure that the vision was delivered on a scale that matched the rest of the events across London and the UK.
M&S | Royal Agricultural Show
This isn’t just any exhibition stand. This is a Lynne Boon Marks and Spencer exhibition stand. Designed to tour the Royal Agricultural Shows throughout the UK. The stand included live demo kitchen, food preparation areas, retail space, and upstairs meeting rooms, VIP area, and F&B.
Harry Potter PR Tour | Europe
WB Lego Studio Tour | Europe
Parents and children were invited to jump on-board the yellow Lego Studio truck and enjoy a fully interactive experience created with zillions of Lego bricks. The Lego Studio Tour was positioned at high-footfall city centres in Rome, Madrid, Brussels and Amsterdam to promote the film and enhanced ticket sales prior to its release.